{"title":"ALTERNATE","description":"\u003cp\u003e\u003cstrong\u003eAlterna\u003c\/strong\u003e is a brand of professional hair products founded in 1997 with the aim of spreading a high level of quality in haircare, using only \u003cstrong\u003enatural ingredients.\u003c\/strong\u003e Its philosophy, attentive to the well-being of hair as well as that of the environment, pushes it to research \u003cstrong\u003emore modern and effective technologies\u003c\/strong\u003e , excluding the use of sulphates, parabens, paraffin, petrolatum, mineral oil and gluten. Alterna has 2 lines: The \u003cstrong\u003eCaviar line\u003c\/strong\u003e enriched with caviar and hemp, designed specifically for mature hair; The \u003cstrong\u003eMy Canvas line\u003c\/strong\u003e , with bamboo extract and Kendi oil, designed to minimize environmental impact with 100% vegan formulas, innovative packaging and 50% recycled plastic. Alterna products are used by the best hair beauty experts around the world. Each Alterna product contains exclusive and patented technologies by the brand: - \u003cstrong\u003eAge-Control Complex®\u003c\/strong\u003e is a patented anti-aging complex, which acts on the natural and chemical aging of hair; - \u003cstrong\u003eColor Hold®\u003c\/strong\u003e is a compound that provides the highest level of protection for color and prevents fading caused by UVA\/UVB rays and visible light, even from artificial sources; - \u003cstrong\u003eEnzymetherapy®\u003c\/strong\u003e a targeted system of enzymes that provides the hair with effective absorption of the active ingredients.\u003c\/p\u003e","products":[{"product_id":"alterna-omega-anti-frizz-dry-oil-mist-150-ml","title":"ALTERNA OMEGA + ANTI-FRIZZ DRY OIL MIST 147 ML","description":"ALTERNA OMEGA + ANTI-FRIZZ DRY OIL MIST 147 ML: Omega+ Anti-Frizz Dry Oil Mist is a spray that instantly adds shine while controlling frizz and leaving hair soft and silky. Thanks to Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and vitamins A, C and D, it visibly improves the signs of hair aging. A nourishing blend of Abyssinian, Camellia and Avocado oils that helps smooth hair, restoring its strength and shine. Hair is left smooth and elastic, without greasy residue. It is clinically proven to control frizz for up to 8 hours and reduce hair breakage with heat protection up to 230 degrees.","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106550321490,"sku":"67279L\/67279RE","price":30.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-omega-_-anti-frizz-dry-oil-mist-150-ml.jpg?v=1737083573"},{"product_id":"alterna-caviar-infinite-color-hold-vibrancy-serum-50-ml","title":"ALTERNA CAVIAR INFINITECOLOR HOLD VIBRANCY SERUM 50 ML","description":"ALTERNA CAVIAR INFINITE COLOR HOLD VIBRANCY SERUM 50ML: Infinite Color Hold Vibrancy Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. A dual-purpose treatment that can be used as a shine-boosting treatment or mixed with any Alterna conditioner to transform it into a color-recharging mask. Its formula with Caviar Extract and Dual Capture Complex provides powerful color protection while leaving hair smooth and hydrated. Rejuvenates color and protects hair from heat up to 230 degrees. It is clinically proven to maintain color brilliance for 70 days.","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106553401682,"sku":"67267\/67267RE","price":26.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-caviar-infinite-color-hold-vibrancy-serum-50-ml.jpg?v=1737083665"},{"product_id":"alterna-caviar-style-sea-chic-foam-spray-156-ml","title":"ALTERNA CAVIAR STYLE SEA CHIC FOAM SPRAY 156 ML","description":"ALTERNA CAVIAR STYLE SEA CHIC FOAM SPRAY 156 ML: Alterna Sea Chic Foam Spray is a hair foam enriched with mineral-rich Dead Sea salt. Designed with Flex Strength technology, it creates a synergistic blend of strengthening proteins and nourishing extracts that give hair strength and flexibility to help prevent breakage at the ends. Its texture with caviar extract adds hydration, elasticity and shine to the hair making it visibly stronger and healthier.","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106553499986,"sku":"67280","price":22.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-caviar-style-sea-chic-foam-spray-156-g.jpg?v=1737083677"},{"product_id":"alterna-caviar-bodybuilding-volume-conditioner-1l","title":"ALTERNA CAVIAR BODYBUILDING VOLUME CONDITIONER 1L","description":"ALTERNA CAVIAR BODYBUILDING VOLUME CONDITIONER 1L: The Bodybuilding Volume conditioner is an anti-aging volumizing conditioner for hair aged by biological causes or stressed by heat tools or chemical treatments. Restores silkiness and shine. It is sulphate-free and is suitable for daily use. Its formula enriched with Caviar Extract nourishes and fills the hair fiber. The blend of biofermented algae maintains hydration and prevents breakage. Keratin, Panthenol and Biotin fortify and strengthen the hair.","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106555826514,"sku":"67215\/67215R","price":44.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-caviar-bodybuilding-volume-conditioner-1l.jpg?v=1737083738"},{"product_id":"alterna-caviar-style-invisible-roller-spray-147-ml","title":"ALTERNA CAVIAR STYLE INVISIBLE ROLLER SPRAY 147 ML","description":"ALTERNA CAVIAR STYLE INVISIBLE ROLLER SPRAY 147 ML: Alterna Style Invisible Roller Hair Spray is a heat-activated spray that creates instant curls that last. A medium-hold setting spray that molds hair into various shapes, providing heat protection and extreme shine. Contours and styles hair, protecting against damage from heat styling tools.","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106572079442,"sku":"028802","price":20.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-caviar-style-invisible-roller-spray-147-ml.jpg?v=1737084042"},{"product_id":"alterna-new-beginnings-exfoliating-clean-251-ml","title":"ALTERNA MY HAIR MY CANVAS NEW BEGINNINGS EXFOLIATING CLEAN 198ML","description":"ALTERNA MY HAIR MY CANVAS NEW BEGINNINGS EXFOLIATING CLEAN 251 ML: Alterna New Beginnings Exfoliating Cleanser is a gentle, vegan exfoliating cleanser that gently removes impurities from the hair while preserving hair color. The texture enriched with lemon peel extract removes hair impurities, dirt and pollutants. Perlite absorbs excess oil while gently exfoliating. It is suitable for all hair types.","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106572276050,"sku":"029847","price":27.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-my-hair-my-canvas-new-beginnings-exfoliating-clean-251-ml.jpg?v=1737084067"},{"product_id":"alterna-any-way-texture-spray-148-ml","title":"ALTERNA MY HAIR MY CANVAS ANY WAY TEXTURE SPRAY 148 ML","description":"ALTERNA MY HAIR MY CANVAS ANY WAY TEXTURE SPRAY 148 ML: Alterna Any Way Hair Spray is a vegan spray that provides texture to the hair and creates a long-lasting style. It makes it easy to create natural waves, fights frizz and provides resistance to humidity for up to 24 hours. Its formula enriched with white charcoal protects the hair from pollutants. The coconut sugar blend adds shine and provides definition and control. It is suitable for all hair types.","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106572407122,"sku":"029892","price":27.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-my-hair-my-canvas-any-way-texture-spray-148-ml.jpg?v=1737084075"},{"product_id":"alterna-shine-on-defining-foam-145-g","title":"ALTERNA MY HAIR MY CANVAS SHINE ON DEFINING FOAM 145 G","description":"ALTERNA MY HAIR MY CANVAS SHINE ON DEFINING FOAM 145 G: Alterna Shine On Defining Foam is a vegan hair mousse that improves shine and manageability to create any hairstyle. Its formula with white charcoal improves softness and manageability of the hair, while prickly pear oil moisturizes, fights frizz and adds a glossy finish. It is suitable for all hair types","brand":"ALTERNA","offers":[{"title":"Default Title","offer_id":50106572570962,"sku":"029977","price":27.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alterna-my-hair-my-canvas-shine-on-defining-foam-145-g.jpg?v=1737084091"}],"url":"https:\/\/trepiprufumerie.com\/en\/collections\/alterna.oembed","provider":"Tre Pi Profumerie","version":"1.0","type":"link"}