{"title":"HAIR BLEACHERS","description":"\u003ch2\u003eProfessional bleach powders: lightening powders for salons\u003c\/h2\u003e\n\n\u003cp\u003eTre Pi Profumerie offers bleaching powders from the leading professional lines in salon-size formats, from 400 g to 800 g. Discounts up to 60% with the \u003ca href=\"\/en\/pages\/ingrosso-parrucchieri\"\u003eprofessional price list\u003c\/a\u003e, no minimum order, delivery in 24-48 hours throughout Italy.\u003c\/p\u003e\n\n\u003ch2\u003eHow to choose a bleaching powder\u003c\/h2\u003e\n\n\u003ch3\u003eLightening levels\u003c\/h3\u003e\n\u003cp\u003eThis is the first thing to check. Powders claim a lightening power from 4 to 9 levels. A 4-5 level powder is enough for highlights on already light bases or for controlled lightening; going from dark brown to a blonde base requires 7-9 levels. The stated figure is a theoretical maximum, though: the actual result depends on the developer used, the processing time and the hair structure.\u003c\/p\u003e\n\n\u003ch3\u003eCompact or airborne\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDust-free\u003c\/strong\u003e or compact powders don't disperse into the air during mixing. These are the better choice for close work and for the operator's safety, since they breathe in persulfate dust all day long. Airborne formulas are now largely a thing of the past.\u003c\/p\u003e\n\n\u003ch3\u003eWith anti-yellow complex\u003c\/h3\u003e\n\u003cp\u003eBlue or violet powders contain pigments that neutralise the warm undertones that emerge during lightening. They reduce the toning work needed afterwards, without replacing it.\u003c\/p\u003e\n\n\u003ch3\u003eWith protective additives\u003c\/h3\u003e\n\u003cp\u003eMany lines include agents that limit the breakdown of disulfide bonds during lightening. They don't eliminate the damage, but they allow you to work on more delicate bases with a wider safety margin.\u003c\/p\u003e\n\n\u003ch3\u003eMixing consistency\u003c\/h3\u003e\n\u003cp\u003eFoil work needs a more fluid mix, which spreads better along the strand. Freehand techniques — balayage, shatush — need a thicker mix that won't bleed into adjacent sections. The same powder behaves differently depending on the mixing ratio used.\u003c\/p\u003e\n\n\u003ch2\u003eLines in our catalogue\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWella Blondor\u003c\/strong\u003e — Multi Blonde Powder, compact powder with anti-yellow complex, 800 g size. Typical ratio 1:1.5 or 1:2 with Welloxon Perfect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/loreal-professionnel\"\u003eL'Oréal Professionnel\u003c\/a\u003e\u003c\/strong\u003e — Blond Studio and Platinium ranges, in powder and cream form, with fibre-protecting additives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarex\u003c\/strong\u003e — Superplex blue bleaching powder, up to 9 levels, 400 g size, dust-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/matrix\"\u003eMatrix\u003c\/a\u003e\u003c\/strong\u003e — lightening powders for foil and freehand techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/helen-seward\"\u003eHelen Seward\u003c\/a\u003e\u003c\/strong\u003e, \u003cstrong\u003e\u003ca href=\"\/en\/collections\/koster\"\u003eKoster\u003c\/a\u003e\u003c\/strong\u003e, \u003cstrong\u003eHair Tech\u003c\/strong\u003e, \u003cstrong\u003eTaboo\u003c\/strong\u003e and \u003cstrong\u003eAltissima\u003c\/strong\u003e — professional bleaching powders in salon-size formats.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMixing ratios\u003c\/h2\u003e\n\n\u003cp\u003eThe most common ratio is \u003cstrong\u003e1:2\u003c\/strong\u003e (one part powder to two parts developer). The variations:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e1:1.5\u003c\/strong\u003e — thick mix, for balayage and freehand techniques\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1:2\u003c\/strong\u003e — standard, for foil work and general applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1:2.5 or 1:3\u003c\/strong\u003e — fluid mix, for light lightening and veiling techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe volume of the \u003ca href=\"\/en\/collections\/emulsioni-ossidanti\"\u003edeveloper\u003c\/a\u003e determines the strength: 20 volumes for gentle lightening and scalp-area work, 30 volumes for standard applications, 40 volumes only for techniques kept away from the scalp. Always check the line's technical data sheet.\u003c\/p\u003e\n\n\u003ch2\u003eApplication order\u003c\/h2\u003e\n\n\u003cp\u003eScalp heat speeds up the reaction. That's why the correct sequence is:\u003c\/p\u003e\n\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMid-lengths and ends first\u003c\/strong\u003e, as these are the coolest and most resistant areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoots last\u003c\/strong\u003e, in the final minutes of processing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eApplying from the roots first is the most common mistake: it produces the so-called halo effect, with the regrowth much lighter than the rest and the lengths left behind.\u003c\/p\u003e\n\n\u003cp\u003eOn root touch-ups, only the new growth is treated, without overlapping the product onto the already bleached section, which would lighten further and become damaged.\u003c\/p\u003e\n\n\u003ch2\u003eProcessing time and checking\u003c\/h2\u003e\n\n\u003cp\u003eProcessing time isn't a fixed value: the degree of lightening is checked visually every 5-10 minutes on a test strand. Hair passes through red, orange, yellow and pale yellow in sequence. Processing is stopped at the level needed for the planned toning, never beyond.\u003c\/p\u003e\n\n\u003cp\u003eThe mixture should never be reactivated by adding more developer once processing has started, and it must be prepared just before use, as it loses effectiveness quickly. Artificial heat speeds up the process but reduces evenness, and is not recommended with high volumes.\u003c\/p\u003e\n\n\u003ch2\u003eSalon safety\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eGloves at all times, and non-metallic bowls: metals catalyse the breakdown of peroxide.\u003c\/li\u003e\n\u003cli\u003eWell-ventilated space during mixing. Persulfates are inhalation sensitisers and are among the leading causes of occupational dermatitis and occupational asthma in the industry.\u003c\/li\u003e\n\u003cli\u003ePreventive skin test on new clients or those with a history of reactions.\u003c\/li\u003e\n\u003cli\u003eDo not apply on broken, irritated skin or active dermatitis.\u003c\/li\u003e\n\u003cli\u003eStore powders in a dry place with containers tightly closed: moisture degrades them.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\n\u003ch3\u003eWhat's the difference between bleach powder and bleach cream?\u003c\/h3\u003e\n\u003cp\u003ePowder has a stronger lightening power and is the standard choice for salon bleaching. Cream formulas act more gently and are suited to light lightening or services on sensitive scalps. They are not interchangeable.\u003c\/p\u003e\n\n\u003ch3\u003eHow many levels can you lighten in a single session?\u003c\/h3\u003e\n\u003cp\u003eIt depends on the base and the hair structure. As a general rule, it's not advisable to go beyond 4-5 levels in a single application on hair in good condition, and even less on hair that has already been treated. For more extensive lightening, work is spread across multiple, spaced-out sessions.\u003c\/p\u003e\n\n\u003ch3\u003eCan you bleach hair that's already coloured?\u003c\/h3\u003e\n\u003cp\u003eYes, but the bleach removes artificial pigment unevenly, especially over repeated dark colouring. The result often requires preliminary colour stripping and, in any case, a toning step afterwards.\u003c\/p\u003e\n\n\u003ch3\u003eWhy does the root lighten faster?\u003c\/h3\u003e\n\u003cp\u003eBody heat speeds up the oxidative reaction in the first few centimetres near the scalp. This is why the root is applied last and checked separately.\u003c\/p\u003e\n\n\u003ch3\u003eIs toning needed after bleaching?\u003c\/h3\u003e\n\u003cp\u003eAlmost always. Bleaching leaves a base with residual warm undertones; the final colour is built with a low-volume toner or with a \u003ca href=\"\/en\/collections\/bagno-di-colore\"\u003ecolour bath\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eWhich size is best for a salon?\u003c\/h3\u003e\n\u003cp\u003e400-800 g tubs have a significantly lower cost per service than single-dose packs, provided consumption is regular: once opened, the powder must be protected from moisture.\u003c\/p\u003e\n\n\u003ch2\u003eRelated products\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/emulsioni-ossidanti\"\u003eDevelopers 10, 20, 30 and 40 volumes\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/colorazione-professional\"\u003eProfessional colour\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/bagno-di-colore\"\u003eColour bath and toners\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/capelli-anti-giallo\"\u003eAnti-yellow treatments\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en\/collections\/olaplex\"\u003eOlaplex\u003c\/a\u003e — bond rebuilding after the technical service\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/accessori-parrucchieri\"\u003eBowls, brushes and technical accessories\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ca href=\"\/en\/pages\/ingrosso-parrucchieri\"\u003e\u003cstrong\u003eActivate the professional price list: discounts up to 60%, no minimum order →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003eFor information: \u003ca href=\"tel:0823838002\"\u003e0823 838002\u003c\/a\u003e, Monday to Friday 9:00 AM-6:00 PM, or \u003ca href=\"https:\/\/wa.me\/393758598760\"\u003eWhatsApp\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"silium-essence-crema-ravvivante-nero-250","title":"SILIUM ESSENCE BLACK REVIVING CREAM 250","description":"SILIUM ESSENCE BLACK REVIVING CREAM 250: Silium Essence is a line that takes care of your hair, delicately and effectively. A range of treatments that ranges from nourishing and regenerating products to hair dye revivers.\r \nWash your hair and pat dry with a towel to remove excess water. Apply the cream, making sure to distribute it evenly from roots to ends. Leave on for 15 minutes for medium color; 30 minutes for more intense color. Rinse several times with plenty of water. Wash your hair with Silium Essence shampoo. External use. Avoid contact with eyes.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096772940114,"sku":"S7001","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_3654-407x484.png?v=1736957565"},{"product_id":"silium-essence-crema-ravvivante-castano-viola-250","title":"SILIUM ESSENCE REVIVING CREAM BROWN PURPLE 250","description":"SILIUM ESSENCE REVIVING CREAM BROWN VIOLET 250: Silium Essence is a line that takes care of your hair, delicately and effectively. A range of treatments that ranges from nourishing and regenerating products to hair dye revivers.\r \nWash your hair and pat dry with a towel to remove excess water. Apply the cream, making sure to distribute it evenly from roots to ends. Leave on for 15 minutes for medium color; 30 minutes for more intense color. Rinse several times with plenty of water. Wash your hair with Silium Essence shampoo. External use. Avoid contact with eyes.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096773169490,"sku":"S7003","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_3651-407x484.png?v=1736957569"},{"product_id":"silium-essence-crema-ravvivante-mogano-250","title":"SILIUM ESSENCE MAHOGANY REVIVING CREAM 250","description":"SILIUM ESSENCE MAHOGANY REVIVING CREAM 250: Silium Essence is a line that takes care of your hair, delicately and effectively. A range of treatments that ranges from nourishing and regenerating products to hair dye revivers.\r \nWash your hair and pat dry with a towel to remove excess water. Apply the cream, making sure to distribute it evenly from roots to ends. Leave on for 15 minutes for medium color; 30 minutes for more intense color. Rinse several times with plenty of water. Wash your hair with Silium Essence shampoo. External use. Avoid contact with eyes.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096773497170,"sku":"S7005","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_3655-407x484.png?v=1736957574"},{"product_id":"silium-essence-crema-ravvivante-rame-250","title":"SILIUM ESSENCE COPPER REVIVING CREAM 250","description":"SILIUM ESSENCE COPPER REVIVING CREAM 250: Silium Essence is a line that takes care of your hair, delicately and effectively. A range of treatments that ranges from nourishing and regenerating products to hair dye revivers.\r \nWash your hair and pat dry with a towel to remove excess water. Apply the cream, making sure to distribute it evenly from roots to ends. Leave on for 15 minutes for medium color; 30 minutes for more intense color. Rinse several times with plenty of water. Wash your hair with Silium Essence shampoo. External use. Avoid contact with eyes.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096773726546,"sku":"S7006","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_3653-407x484.png?v=1736957579"},{"product_id":"silium-essence-crema-ravvivante-rosso-fuoco-250","title":"SILIUM ESSENCE REVIVING CREAM FIRE RED 250","description":"SILIUM ESSENCE FIRE RED REVIVING CREAM 250: Silium Essence is a line that takes care of your hair, delicately and effectively. A range of treatments that ranges from nourishing and regenerating products to hair dye revivers.\r \nWash your hair and pat dry with a towel to remove excess water. Apply the cream, making sure to distribute it evenly from roots to ends. Leave on for 15 minutes for medium color; 30 minutes for more intense color. Rinse several times with plenty of water. Wash your hair with Silium Essence shampoo. External use. Avoid contact with eyes.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096773923154,"sku":"S7007","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_3652-407x484.png?v=1736957584"},{"product_id":"rinova-for-men-lozione-classico-100-ml","title":"RINOVA FOR MEN CLASSIC LOTION 100 ML","description":"RINOVA FOR MEN CLASSIC LOTION 100 ML: The new Rinova formula has been designed to prevent hair from being saturated with colour, with a natural and not too dark effect.\r \nBefore starting the applications it is useful to wash the hair to eliminate any trace of grease or fat from the hair. Apply Rinova when the hair is dry using a minimal quantity.\n\n The application should be done in the morning, repeating if necessary in the afternoon until the desired color is achieved. This will normally take 3 or 4 weeks depending on the color. After that, apply 2 or 3 times a week.\n\n","brand":"RINOVA","offers":[{"title":"Default Title","offer_id":50096894214482,"sku":"301056","price":6.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/rinova_capelli_trepiprofumerie.jpg?v=1736959254"},{"product_id":"olioseta-oro-del-marocco-polvere-decolorante-bustina","title":"OLIOSETA ORO DEL MOROCCO BLEACHING POWDER 30 G SACHET","description":"OLIOSETA ORO DEL MOROCCO BLEACHING POWDER 30g SACHET: Compact and scented bleaching powder with lightening power up to 6 tones, suitable for all types of lightening. High technology and certified organic Argan Oil for perfect bleaching while fully respecting the structure and hydration of the hair. Contains special blue micro-pigments with an anti-yellow effect. Price refers to 1 piece.","brand":"OLIOSETA","offers":[{"title":"Default Title","offer_id":50097552064850,"sku":"1755-166278","price":1.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/timthumb-_2__1.jpg?v=1736968087"},{"product_id":"l-oreal-platinium-decolorante-500-gr","title":"L'OREAL PLATINIUM BLEACHER 500 GR","description":"L'OREAL PLATINIUM DECOLORANTE 500 GR: It is a cutting-edge product that allows you to lighten your hair in complete safety and delicacy. The Platinium paste mixed with 1 of the 3 activators guarantees a tailor-made blonde, total respect for the hair and scalp. It is also indicated for creating highlights on natural hair. Directions for use; in a special container mix the dye with the activator in quantities of 1+1 ml or 1+2 ml or 1+3 ml depending on the result to be obtained. Leave on for up to 50 minutes. Do not put in contact with the skin.","brand":"L'OREAL PARIS","offers":[{"title":"Default Title","offer_id":50098077401426,"sku":"200142","price":37.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/l-oreal-decolorante-plat.jpg?v=1736977231"},{"product_id":"koster-dekolor-blu-500-gr","title":"KOSTER DEKOLOR BLUE 500 GR","description":"\u003cp\u003eKOSTER DEKOLOR BLU 500 GR is the ideal solution for neutralizing unwanted warm tones in hair, such as orange and red. This professional bleach guarantees optimal results for a cool, clean blonde. Its advanced formula protects the hair fiber during the process, ensuring effective and safe bleaching. Perfect for those looking for a reliable product to lighten and achieve long-lasting cool tones, KOSTER DEKOLOR BLU offers high lifting power, ideal for dark bases or pre-existing coloring. Buying this product means choosing professional quality to transform your look with flawless color.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Neutralizes red and orange reflections.\u003c\/li\u003e\n\n\u003cli\u003e Ensures perfect cool blondes.\u003c\/li\u003e\n\n\u003cli\u003e Protects hair during lightening.\u003c\/li\u003e\n\n\u003cli\u003e High power professional formula.\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting and flawless results.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n \u003cp\u003eMix with developer (not included) according to the indicated proportions for the desired consistency. Apply to dry, unwashed hair. Leave on for as long as necessary to achieve the desired level of lightening.\u003c\/p\u003e","brand":"KOSTER","offers":[{"title":"Default Title","offer_id":50098413306194,"sku":"15458","price":15.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/koster-dekolor-blu-500-gr.png?v=1755697339"},{"product_id":"helen-seward-platin-bleu-bustina-decolorante-universale","title":"HELEN SEWARD PLATIN BLEU UNIVERSAL BLEACHING SACHET","description":"\u003cp\u003eIf you want to lighten your hair without sacrificing health and shine, the \u003cstrong\u003eHELEN SEWARD PLATIN BLEU UNIVERSAL BLEACHING POWDER\u003c\/strong\u003e is the perfect choice for you. This bleaching powder, formulated for universal use, allows you to achieve professional results right at home. Enriched with high-quality ingredients, it guarantees authentic lightening while maintaining the integrity of your hair. Thanks to its gentle formula, you can achieve the blonde of your dreams without compromise. Don't miss the opportunity to explore the beauty of luminous and radiant hair with an original and highly effective product!\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003e It lightens effectively and evenly.\u003c\/li\u003e\n\n\u003cli\u003e Gentle formula for healthy hair.\u003c\/li\u003e\n\n\u003cli\u003e Easy to mix for simple application.\u003c\/li\u003e\n\n\u003cli\u003e Professional results at your home.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003e Mix the powder with your chosen developer and apply to dry hair. Follow the package directions for best results.\u003c\/p\u003e","brand":"HELEN SEWARD","offers":[{"title":"Default Title","offer_id":50098514329938,"sku":"06505","price":2.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/helen-seward-platin-bleu-bustina-decolorante-universale.jpg?v=1755810399"},{"product_id":"dikson-fantasy-blu-elettrico","title":"DIKSON FANTASY ELECTRIC BLUE","description":"\u003cp\u003eDIKSON FANTASY ELECTRIC BLUE is the ideal product for those seeking intense, long-lasting color. Designed for those who want to express their personality without limits, this vibrant color offers exceptional coverage and unique shine. Thanks to its advanced formula, the dye is easy to apply and guarantees professional results right at home. You certainly won't go unnoticed with this electric blue that revives and illuminates your hair, making it more vibrant.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Permanence ensures intense and brilliant colours.\u003c\/li\u003e\n\n\u003cli\u003e Ease of application for professional results.\u003c\/li\u003e\n\n\u003cli\u003e Innovative formula for soft and healthy hair.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types and occasions.\u003c\/li\u003e\n\n\u003cli\u003e Vibrant blue effect for a unique and bold style.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e For optimal use, apply the product to clean, dry hair, following the mixing and processing instructions to achieve the desired color.\u003c\/p\u003e","brand":"DIKSON","offers":[{"title":"Default Title","offer_id":50099038028114,"sku":"100785","price":5.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/dikson-fantasy-blu-elettrico.jpg?v=1755713000"},{"product_id":"barex-joc-polvere-decolorante-500-ml","title":"BAREX JOC BLEACHING POWDER 500 ML","description":"BAREX JOC BLEACHING POWDER 500 ML: Innovative formula designed for all types of lightening up to 7 tones. Quick and easy to use, it lightens evenly for a flawless result by delicately treating the scalp and hair. Contains blue pigments that neutralize the yellow effect making the hair color more natural. A special Conditioning Agent has an antistatic action that makes the hair more manageable. It does not disperse in the air for a healthy and safe work environment.\n\n D-PANTHENOL:\n maintains the right level of hydration, protecting the hair and making it soft and elastic.","brand":"BAREX ITALIANA","offers":[{"title":"Default Title","offer_id":50099533021522,"sku":"008549","price":19.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/decolorante-joc-800x923.jpg?v=1737008565"},{"product_id":"ars-nova-argan-blond-polvere-decolorante-blu-25-g","title":"ARS NOVA ARGAN BLOND BLUE BLEACHING POWDER 25 G","description":"ARS NOVA ARGAN BLOND BLUE BLEACHING POWDER 25 G","brand":"ARS NOVA","offers":[{"title":"Default Title","offer_id":50099552256338,"sku":"1511P658","price":1.5,"currency_code":"EUR","in_stock":false}]},{"product_id":"oxy-crema-decolorante-tubo-75-ml","title":"OXY BLEACHING CREAM 75 ML TUBE","description":"\u003cp\u003e\u003cstrong\u003eOXY BLEACHING CREAM 75 ML TUBE\u003c\/strong\u003e is your ideal ally for lighter, shinier hair. Thanks to its innovative formula, this product provides effective and even bleaching, guaranteeing professional results right at home. The bleaching cream is formulated to distribute light evenly, while its creamy consistency allows for easy and precise application, reducing the risk of damage.\u003c\/p\u003e\u003cp\u003e OXY BLEACHING CREAM is enriched with hydrating ingredients that help keep hair nourished and healthy throughout the bleaching process. It is suitable for all hair types and is perfectly suited to various lightening techniques. 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A scented ammonia-free technology, which allows you to obtain bright and natural highlights and soft and shiny hair.","brand":"L'OREAL PARIS","offers":[{"title":"Default Title","offer_id":50101711372626,"sku":"704756","price":26.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/l_oreal-professionnel-blond-studio-majimeches-2-25g.jpg?v=1737038711"},{"product_id":"barex-superplex-polvere-decolorante-blu-400-g","title":"BAREX SUPERPLEX BLUE BLEACHING POWDER LIGHTENS 9 TONES 400 G","description":"BAREX SUPERPLEX BLUE BLEACHING POWDER 400 G: SuperPlex Up to 9 lightens up to 9 tones with an accelerated, gradual and constant action, optimising service times and making the professional's job easier. It guarantees uniform lightening with all techniques, leaving the shaft perfectly conditioned and intact for compact, shiny and soft hair. Ideal for lightening and hydrating without resorting to additives. 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The treatment acts directly in the heart of the hair fibers without attacking them in the slightest. On the contrary, this extraordinary product protects the fibers themselves while acting on them, keeping them strong, robust and hydrated. Your blonde hair will be, therefore, gorgeous, bright, light and strong at the same time, as well as shining with health.\n Nutri Developer 40 Vol. (12%) Blond Studio is formulated with hydrogen peroxide that allows you to achieve the desired result with maximum lightness. It is also formulated to create a fluid mixture that is simple and quick to apply, with the guarantee of an excellent homogeneous result.\n My Supplier recommends using this special oxidant to create a platinum blonde worthy of a diva from the golden age of Hollywood.\r \nMy Supplier is the authorized reseller of Nutri Developer 40 Vol. (12%), as well as all the other bleaches from the extraordinary Blond Studio line by L'Oréal.","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":50102033547602,"sku":"704886","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/lopbsxw_koxc40_01__12.jpg?v=1737042154"},{"product_id":"l-oreal-professionnel-blond-studio-pasta-decolorante-500-ml","title":"L'OREAL PROFESSIONNEL BLOND STUDIO BLEACHING PASTE 500 ML","description":"L'OREAL PROFESSIONNEL BLOND STUDIO BLEACHING PASTE 500 ML: It is the first bleaching paste with innovative Nutriceride technology and white beeswax for maximum respect for the hair, rapid lightening and uniform blonde. The PLATINIUM PLUS paste mixed with one of the three specific nutri-activators guarantees 5 innovative performances:\n - fast lightening up to 7 tones with any technique;\n - clean and uniform lightening result;\r \n- maximum respect for the hair: the lipid level of the hair is maintained at\n 100%","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":50102033678674,"sku":"704916","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/l_oreal-professionnel-blond-studio-pasta-decolorante-500-ml.jpg?v=1737042158"},{"product_id":"l-oreal-professionnel-blond-studio-crema-decolorante-6-90-ml","title":"L'OREAL PROFESSIONNEL BLOND STUDIO BLEACHING CREAM 6 90 ML","description":"L'OREAL PROFESSIONNEL BLOND STUDIO LIGHTENING CREAM 6 90 ML: L'Oreal Blond Studio Instant Highlights Lightening Cream is a lightening cream to be used in conjunction with the L'Oreal Professionel Blond Studio Heating Iron Instant Highlights to create highlights or balayage in 30 minutes. Suitable for all those services that require partial bleaching and a natural effect.","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":50102050914642,"sku":"612420","price":21.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/41-9-ioqfbl.jpg?v=1737042330"},{"product_id":"wella-blondor-multi-blond-granulare-decolorante-500-g","title":"WELLA BLONDOR MULTI BLOND BLEACHING GRANULAR 500 G","description":"WELLA BLONDOR MULTI BLOND GRANULAR BLEACHING 500 G: Tri-Lightening Technology with effective anti-yellow molecules to obtain very light blondes Lightens up to 7 tones Maximum versatility thanks to multi-purpose applications and different mixing proportions\n Mixing Tips\n Mix with Welloxon Perfect 6%, 9% or 12% or Color Touch Emulsion 1.9% or 4% in a non-metallic bowl. Mix according to a ratio of 1:1.5 to 1:2 (not 1:1). If there is contact with the scalp (full application or at the roots), use a maximum of 6% activator.\n Exposure time\n Apply the bleaching product evenly to unwashed hair. The processing times depend on the condition of the hair. Check the hair every 5-10 minutes. The maximum processing time is 50 minutes. If applied for the first time: Distribute the product on the lengths from mid-length to ends and only then on the roots.\n After the treatment\r \nRinse the bleaching mixture thoroughly with warm water and shampoo. 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For professional use only.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103889658194,"sku":"531878","price":29.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-blondor-polvere-decolorante___24.jpg?v=1737058701"},{"product_id":"koster-dekolor-blu-polvere-decolorante-anti-rosso-500-g","title":"KOSTER DEKOLOR BLUE ANTI-RED BLEACHING POWDER 500 G","description":"KOSTER DEKOLOR BLU ANTI-RED BLEACHING POWDER 500 G: Dekolor blue is the bleaching powder with anti-red indicator, ideal for natural and colored hair. Lightens up to 5 tones. Indispensable for balayage and foil techniques. 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It is advisable to perform a test before application.\n The kit contains:\n 1 Powder lightener\n 1 40 volume cream developer\n 1 plastic mixing bowl\n 1 paint brush\n 1 plastic cap\n 1 set of plastic gloves\n","brand":"MANIC PANIC","offers":[{"title":"Default Title","offer_id":50106579288402,"sku":"54505","price":11.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/manic-panic-amplified-40-volume-1.jpg?v=1737084296"},{"product_id":"manic-panic-kit-flash-lightning-30-volume","title":"MANIC PANIC FLASH LIGHTNING BLEACH KIT 30 VOLUME","description":"MANIC PANIC FLASH LIGHTNING KIT 30 VOLUME: The Manic Panic Flash Lightning Kit is a bleaching kit, designed to lighten hair before using Manic Panic semi-permanent hair colors, to achieve a more intense color. You will need one kit for every 10 - 12 cm of hair length. 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With this cream, achieving professional results is quick and easy, ensuring a fresh, well-groomed look every time.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense pigments for a luminous brown\u003c\/li\u003e\n\n\u003cli\u003e Deep nourishment for healthy hair\u003c\/li\u003e\n\n\u003cli\u003e Complete coverage of gray hair\u003c\/li\u003e\n\n\u003cli\u003e Easy application for excellent results\u003c\/li\u003e\n\n\u003cli\u003e Delicate formula, suitable for all hair types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Apply to clean, dry hair, leave on for the indicated time, then rinse thoroughly to reveal vibrant, long-lasting color.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108907487570,"sku":"TCREV001","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-castano-chiaro-5.png?v=1755768745"},{"product_id":"tocco-magico-revive-crema-colorante-biondo-scuro-6","title":"TOCCO MAGICO REVIVE CREAM COLOURING DARK BLONDE 6","description":"\u003cp\u003e Tocco Magico Revive's Dark Blonde 6 Coloring Cream is the perfect choice for those who want intense, long-lasting color with a professional result at home. Formulated with high-quality ingredients, this cream offers optimal gray coverage and a luminous, natural effect. Easy to apply, it's ideal for transforming your look with an elegant and sophisticated dark blonde. 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This coloring cream enriched with nourishing ingredients offers optimal coverage of gray hair, ensuring a natural and luminous result. Thanks to its innovative formula, our cream colors and revives brown tones, maintaining the shine and health of your hair. It's the perfect product for your beauty routine, allowing you to show off a fresh and youthful look. Don't miss the chance to try a color that expresses your personality! Start receiving compliments today.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Intense and long-lasting colour.\u003c\/li\u003e\n\n\u003cli\u003e Complete coverage of gray hair.\u003c\/li\u003e\n\n\u003cli\u003e Nourishing and hydrating for healthy hair.\u003c\/li\u003e\n\n\u003cli\u003e Easy application for a professional result.\u003c\/li\u003e\n\n\u003cli\u003e Pleasant scent during use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003eFor best results, apply the cream to clean, dry hair, leave it on for the indicated time, and rinse with plenty of water.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108907880786,"sku":"TCREV006","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-castano-4.jpg?v=1755768737"},{"product_id":"tocco-magico-revive-crema-colorante-castano-chiaro-dorato-5-3","title":"TOCCO MAGICO REVIVE CREAM COLOURING LIGHT GOLDEN BROWN 5.3","description":"\u003cp\u003e Discover the magic of coloring with \u003cstrong\u003eTOCCO MAGICO REVIVE CREAM COLOR LIGHT GOLDEN BROWN 5.3\u003c\/strong\u003e . 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Rinse thoroughly to reveal your new vibrant color.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108908241234,"sku":"TCREV009","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-castano-chiaro-dorato-5-3.png?v=1755768748"},{"product_id":"tocco-magico-revive-crema-colorante-castano-biondo-dorato-7-3","title":"TOCCO MAGICO REVIVE CREAM COLOURING GOLDEN BLONDE BROWN 7.3","description":"\u003cp\u003eDiscover the revolution in hair coloring with \u003cstrong\u003eTOCCO MAGICO REVIVE CREAM COLOR GOLDEN BLONDE BROWN 7.3\u003c\/strong\u003e . This coloring cream offers professional results right at home, ensuring bright, long-lasting color. Formulated with high-quality ingredients, it intensely nourishes hair while coloring, leaving it soft and shiny. 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Rinse and enjoy your colored, soft hair.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108908274002,"sku":"TCREV010","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-castano-biondo-dorato-7-3.jpg?v=1755768739"},{"product_id":"tocco-magico-revive-crema-colorante-biondo-chiaro-dorato-8-3","title":"TOCCO MAGICO REVIVE CREAM COLOURING LIGHT GOLDEN BLONDE 8.3","description":"\u003cp\u003e Discover the magic of color with Tocco Magico's Light Golden Blonde Coloring Cream 8.3. Formulated to offer perfect, long-lasting coverage, this cream meets the needs of those seeking a luminous, natural look. Enriched with nourishing ingredients, this color not only transforms your appearance but also nourishes your hair, leaving it soft and silky. With easy application and an innovative formula, your look has never been so simple and enjoyable. Turn heads with vibrant colors and a professional finish for salon-quality results right at home!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Revitalize your hair color.\u003c\/li\u003e  \u003cli\u003eProvides long-lasting shine and luminosity.\u003c\/li\u003e\n\u003cli\u003e Nourishes and protects hair during coloring.\u003c\/li\u003e\n\u003cli\u003e It compacts the hair structure, making it stronger.\u003c\/li\u003e\n\u003cli\u003e Easy to apply, even suitable for beginners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Apply to dry hair, distribute evenly, and leave on for 30 minutes. Rinse thoroughly.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108908372306,"sku":"TCREV011","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-biondo-chiaro-dorato-8-3.png?v=1755768716"},{"product_id":"tocco-magico-revive-crema-colorante-castano-biondo-tabacco-7-83","title":"TOCCO MAGICO REVIVE CREAM COLOURING BROWN TOBACCO BLONDE 7.83","description":"\u003cp\u003eTocco Magico's Tobacco Blonde Brown 7.83 Coloring Cream is the ideal solution for those who want full-bodied, luminous color without compromising hair health. Thanks to its innovative formula, this cream offers complete gray coverage, creating a warm, natural tone. Its nourishing ingredients penetrate deeply, ensuring shiny, soft hair after every application. 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Leave on for the recommended time and rinse thoroughly.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108908765522,"sku":"TCREV016","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-castano-biondo-tabacco-7-83.png?v=1755768742"},{"product_id":"tocco-magico-revive-crema-colorante-biondo-scuro-dorato-6-3","title":"TOCCO MAGICO REVIVE CREAM COLOURING DARK GOLDEN BLONDE 6.3","description":"\u003cp\u003eRediscover your color with Tocco Magico's \u003cstrong\u003eDark Golden Blonde Coloring Cream 6.3\u003c\/strong\u003e . This innovative formula not only colors hair but also deeply nourishes it, ensuring a brilliant, natural result. The dark golden blonde shade is ideal for those who want a warm, enveloping tone, perfect for illuminating the face and enhancing your look. Choose the best for your hair and surprise everyone with dream hair.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108909060434,"sku":"TCREV018","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-biondo-scuro-dorato-6-3.png?v=1755768731"},{"product_id":"tocco-magico-revive-crema-colorante-biondo-rame-7-4","title":"TOCCO MAGICO REVIVE CREAM COLOURING COPPER BLONDE 7.4","description":"\u003cp\u003eExperience an unparalleled color experience with \u003cstrong\u003eTOCCO MAGICO REVIVE CREAM COLOR COPPER BLONDE 7.4\u003c\/strong\u003e . This nourishing color cream not only illuminates your look with a vibrant copper blonde, but also offers long-lasting, full-coverage coverage of gray hair. Its innovative formula is enriched with high-quality ingredients that respect the health of your hair, allowing you to achieve a professional result right at home. Awaken your beauty and let yourself be enveloped in luminous, vibrant color. Don't miss out on this unmissable offer for a renewed, radiant look!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Intense and bright color\u003c\/li\u003e\n\u003cli\u003e Nourishing formula for hair\u003c\/li\u003e\n\u003cli\u003e Total coverage of gray hair\u003c\/li\u003e\n\u003cli\u003e Soft and silky hair after application\u003c\/li\u003e\n\u003cli\u003e Easy to apply and rinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Apply to dry hair, leave on for 30 minutes and rinse thoroughly for best results.\u003c\/p\u003e","brand":"TOCCO MAGICO","offers":[{"title":"Default Title","offer_id":50108909289810,"sku":"TCREV020","price":5.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/tocco-magico-revive-crema-colorante-biondo-rame-7-4.png?v=1755768723"},{"product_id":"wella-blondor-freelights-decolorante","title":"WELLA BLONDOR FREELIGHTS BLEACHING POWDER 400 GR","description":"\u003cp\u003e \u003cspan style=\"color: #000000;\"\u003e\u003cspan style=\"font-size: medium;\"\u003eWELLA BLONDOR FREELIGHTS DECOLORANTE POWDER 400 GR: A bleaching powder that allows you to obtain the exact shade of hair color, leaving hair shiny and healthy.\u003c\/span\u003e \u003cspan style=\"font-size: medium;\"\u003eEnsures uniform lightening of 7 shades, lightening natural and dyed hair. Ideal for creating méches, ombré, balayage, painting or ecaille. Easy to mix and apply, thanks to its creamy consistency that lasts on the hair.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eUse the bleach exclusively with the Freelights Vol. 6%, 9% or 12% activator.\u003c\/span\u003e\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50109092561234,"sku":"TNCWELL.013","price":33.71,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-blondor-freelights-decolorante-powder-400-gr.jpg?v=1737123547"},{"product_id":"wella-blondor-decolorante-multiblonde","title":"WELLA BLONDOR MULTI BLONDE BLEACHING POWDER 30 GR","description":"WELLA BLONDOR MULTIBLONDE BLEACHER 30 GR: A versatile bleaching agent thanks to multipurpose applications and different mixing proportions.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50109093609810,"sku":"TNCWELL.058","price":5.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-blondor-multi-blonde-polvere-decolorante-30-gr.jpg?v=1737123556"},{"product_id":"wella-blondor-extra-cool-blonde-decolorante","title":"WELLA BLONDOR EXTRA COOL BLONDE BLEACHING TONING 150 GR","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eWELLA BLONDOR EXTRA COOL BLONDE TONALIZER BLEACHING 150 GR: A combination of bleaching pigments for safe and reliable lightening up to 7 tones. Ideal for lightening dark bases. Suitable for all bleaching techniques. Can be used alone or mixed with other products in the Blondor range.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eMix the bleach with Blondor Multi Blonde Powder to create cool-toned contrasts.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eThe mixing ratio is 1:2 (1 dose of Extra Cool Blonde : 2 doses of Multi Blonde Powder).\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50109093806418,"sku":"TNCWELL.075","price":30.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-blondor-extra-cool-blonde-decolorante-tonalizzante-150-gr.jpg?v=1737123561"},{"product_id":"wella-blondor-decolorante-multi-blonde","title":"WELLA BLONDOR POWDER-FREE BLEACHING MULTI BLONDE 400 GR","description":"WELLA BLONDOR POWDER-FREE BLEACHING MULTI BLONDE 400 GR: A versatile bleaching agent thanks to multipurpose applications and different mixing proportions.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50109094232402,"sku":"TNCWELL.089","price":28.16,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-blondor-senza-polvere-decolorante-multi-blonde-400-gr_1.jpg?v=1737123565"},{"product_id":"wella-blondorplex-decolorante","title":"WELLA BLONDORPLEX MULTI BLONDE POWDER BLEACHER 400 GR","description":"WELLA BLONDORPLEX MULTI BLONDE POWDER BLEACHING 400 GR: A bleaching powder with Bond Builder technology. 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Suitable for all lightening techniques.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50109095379282,"sku":"TNCWELL.151","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-blondor-crema-decolorante-soft-blonde-200-gr.jpg?v=1737123584"},{"product_id":"wella-blondor-decolorante-multiblonde-800-g","title":"WELLA BLONDOR POWDER-FREE BLEACHER 800 GR","description":"WELLA BLONDOR POWDER-FREE BLEACHING 800 GR: A versatile bleaching agent thanks to multipurpose applications and different mixing proportions.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50109095903570,"sku":"TNCWELL.189","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-blondor-decolorante-senza-polvere-800-gr.jpg?v=1737123592"},{"product_id":"wella-blondor-lightening-system-blonde-meches","title":"WELLA BLONDOR LIGHTENING SYSTEM BLONDE MECHES 60+60 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eWELLA BLONDOR LIGHTENING SYSTEM BLONDE MECHES 60+60 ML: An ammonia-free enhancing powder that, together with the colouring cream, slows down the lightening process. 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