{"title":"PRIVATE PROFESSIONAL","description":"\u003cp\u003e \u003cspan style=\"font-size: medium;\"\u003e\u003cstrong\u003ePRIVE' PROFESSIONAL\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003ePrivè\u003c\/strong\u003e is a woman-led American company that specializes in salon-quality \u003cstrong\u003ehair care\u003c\/strong\u003e , crafting products with the highest-quality \u003cstrong\u003enatural ingredients\u003c\/strong\u003e combined with science-backed elements to deliver high-performance products.\u003c\/p\u003e\n\n\u003cp\u003e All Privè products are certified \u003cstrong\u003ecruelty-free\u003c\/strong\u003e , gluten-free, and made with \u003cstrong\u003erecyclable packaging\u003c\/strong\u003e . The company's goal is to protect and invigorate with antioxidant and revitalizing ingredients that are neither toxic nor harmful.\u003c\/p\u003e\n\n \u003cp\u003eThe private range is essentially divided into two main lines: the \u003cstrong\u003eantioxidant line\u003c\/strong\u003e , made with a series of natural ingredients including bamboo, pomegranate, charcoal, green tea and other elements that protect the hair from free radicals, reducing wear and tear over time; the \u003cstrong\u003erevitalizing line\u003c\/strong\u003e , composed of essential oils and surfactants including baobab and kukui oil, quinoa and jojoba proteins to prevent and limit hair damage.\u003c\/p\u003e\n\n\u003cp\u003e One of the most popular products is the \u003cstrong\u003eshining weightless amplifier,\u003c\/strong\u003e a styling product that adds volume and shine to the hair with a very light texture that leaves no residue.\u003c\/p\u003e\n\n \u003cp\u003eOther successful Privè products include: the \u003cstrong\u003eshampoo and hydrating conditioner\u003c\/strong\u003e ideal for dry and damaged hair, which give new life to hair thanks to a blend of baobob and kukui oils that offer softness and shine; \u003cstrong\u003estyling products\u003c\/strong\u003e including curl cream, smoothing solution and hair protection spray.\u003c\/p\u003e\n\n\u003cp\u003e The range is completed by a series of \u003cstrong\u003ebeauty tools\u003c\/strong\u003e perfect for creating complete and safe styling. The best beauty tool collections are: \u003cstrong\u003eLuxury and Secretly\u003c\/strong\u003e . Two limited-edition lines of elegant and functional straighteners for achieving professional results in no time.\u003c\/p\u003e","products":[{"product_id":"prive-professional-piastra-secretly-violet","title":"PRIVÈ PROFESSIONAL SECRETLY VIOLET PLATE","description":"PRIVÈ PROFESSIONAL SECRETLY VIOLET STRAIGHTENER: A hair straightener with a rapid PTC heating system. It is equipped with large, floating titanium heating elements and an ion generator that leaves hair soft and silky. Possibility of adjusting the temperature with five settings: 150-170-190-210-230 °C. 360 ° rotating wire for greater comfort during use. Dual voltage for use worldwide. Body lock function and automatic shutdown after 60 minutes of inactivity to ensure greater safety.","brand":"PRIVE' PROFESSIONAL","offers":[{"title":"Default Title","offer_id":50109158687058,"sku":"8700.2","price":94.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/prive-professional-piastra-secretly-violet.jpg?v=1737124925"}],"url":"https:\/\/trepiprufumerie.com\/en\/collections\/prive-professional.oembed","provider":"Tre Pi Profumerie","version":"1.0","type":"link"}