GURU

GURU

Guru is a brand born in 1999 in Modena, by a 22-year-old boy named Matteo Cambi who decided to found a brand of T-shirts and sweatshirts together with his childhood friend Gian Maria Montacchini. After an initial failure, Cambi began to advertise the T-shirts in the coolest discos on the Riviera and in Milan, leaving the limited edition of his T-shirts with the daisy on them, the Guru logo, on the chairs. His nightly rounds gave him the opportunity to meet celebrities, to whom he gave his T-shirts. After several attempts, Guru gained more and more visibility, starting important collaborations, until the 2000s, when the brand became popular especially among young people.

Over time, its production expands, making room for jeans, shoes and accessories including perfumes . Among the proposals, Guru men and Guru Alkimia women.

Guru Uomo is a fresh perfume that enhances the persistence and personality of a pragmatic, sincere and metropolitan man.

Guru Alkimia is a mix of citrus, floral and musky notes that envelop each other to leave a bold, yet refined trail.