Collection: MAKE IT UP

Mavala Known today worldwide as a synonym for high-quality, high-performance cosmetics , Mavala was founded in Geneva in 1958, thanks to the revolutionary idea of ​​Madame Madeleine Van Landeghem (from whose initials the name of the agency itself derives), who introduced Scientifique to the cosmetics industry: a revolutionary nail hardener , it was formulated to treat flaking and splitting nails and was the only one capable of penetrating the three layers of the nail plate to bind them together. It was so successful that it remains one of the brand's best-selling products to this day.
A few years later, Monsieur Jean Maute purchased Mavala and still runs it today, assisted by his daughter. In 1696, he opened the first professional manicure school in London, and in 1994 he began working closely with over thirty French beauty schools, which still use Mavala products and manicure techniques as part of their curriculum. Mavala professionals are responsible for training and curriculum exams. Today, Mavala is distributed in 120 countries worldwide , in department stores, cosmetics shops, perfumeries, pharmacies, beauty salons, and spas. However, despite its strong international reach, Mavala is deeply rooted in Switzerland when it comes to product development and production: all products are formulated and manufactured in Geneva to ensure the highest standards of quality and effectiveness . Starting out as one of the most prestigious and attentive brands in nail care and treatment , it hasn't forgotten its origins and, despite having diversified by also specializing in skin care and makeup products, it remains the most extensive brand in the nail care market. Mavala is particularly known for its Minis: nail polishes in small 5 ml bottles developed in 1962 in response to requests from beauticians and shops for testers. Based on the brilliant idea of ​​the small size, Mavala decided to market its Minis to offer a variety of different colors at an accessible price to a wide audience. Other top-of-the-line products include the Cuticle Cream, the Cuticle Oil, and Mavala 002, a protective base that both prevents yellowing of nails and prolongs manicures. Since 1986, Mavala has also been able to offer a specific range of products for everyday use based on active ingredients that had never before been used in hand care. In 2001, it launched its skincare range, which is based on a fusion of science and nature and boasts numerous products to cleanse the skin, protect it from daily aggressors and prevent it while maintaining maximum levels of moisture, comfort and cleanliness: hence the birth of Mava + Hand Cream, extremely beneficial for dry and chapped skin , also able to help against redness due to dehydration. Finally, the eyecare range includes products specially developed for perfect eye contours and long eyelashes, such as Double-Lash, the company's flagship: a nourishing treatment rich in vitamins and proteins , it lengthens, strengthens and thickens eyelashes in less than thirty days of use. Mavala's extensive offering is complemented by a vast selection of high-quality foot, hair and body care and beauty products. With fifty-five years of research and development behind all Mavala products, specialization in the selection of natural ingredients has been fundamental; Today, in the face care and makeup line, the basic ingredient is mallow extract , a plant that grows in the Alps. The products, made according to the highest Swiss quality standards, are not tested on animals and have a single formula for all 120 countries where Mavala is sold, demonstrating that their formulation is under control with each of the cosmetic regulations.